Halo Programs launches self-service CRM registration

Halo Programs, formerly Continuity Programs, announced the launch of self-service online registration across its industry-specific CRM and relationship marketing platforms serving mortgage lenders, real estate brokerages, and residential contractors. Professionals can now activate an account in a few clicks, eliminating the wait for a sales call. The company combines automation technology with fully managed marketing execution and implementation services, calling this approach 'Software With a Service' (SwaS). CEO Kirk King emphasized that clients rely on Halo for onboarding, training, marketing execution, and long-term support. Every new account includes setup, onboarding, database cleanup, campaign setup, managed marketing execution, and ongoing support. Halo Programs continues to expand its platform with nearly 100 integrations, including three additional loan origination systems in development. MortgageHalo recently completed its integration with Intercontinental Exchange — ICE Mortgage Technology's newest Encompass API architecture, with roughly 90 percent of Encompass customers moved to the upgraded environment. MortgageHalo also launched Mortgage Application Alerts, giving loan officers greater visibility into borrower activity, refinance opportunities, and client retention. Founded more than 50 years ago, Halo Programs powers three platforms: MortgageHalo, RealEstateHalo, and ContractorHalo.