Snapshot from Aug 24, 2026 at 07:00 UTC. For live data and tracking: View Live
Events / Business / LONGi partners with FC Bayern Munich
Business partnership announcement

LONGi partners with FC Bayern Munich

Analysis based on 10 articles · First reported Aug 06, 2026 · Last updated Aug 06, 2026

Sentiment
10
Attention
2
Articles
10
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The partnership is expected to enhance LONGi's brand visibility and support its expansion into European and global markets, potentially boosting its competitive position in the solar industry. For FC Bayern, the deal provides a new revenue stream and reinforces its commitment to sustainability, though the financial terms were not disclosed.

Renewable Energy Professional Sports
Event Summary

On August 6, 2026, LONGi, the world's largest solar module manufacturer, announced a global partnership with German football club FC Bayern Munich at a ceremony in Hong Kong. The partnership, branded 'POWER ON, GAME ON', aims to combine LONGi's clean energy technology with FC Bayern's global fan base. LONGi will explore integrating its solar solutions into the club's facilities and stadium infrastructure as part of its 'Solar for Solar' sustainability initiative. This marks LONGi's second major sports partnership this year, following its collaboration with the Berlin Marathon. The announcement was made by LONGi Chairman Zhong Baoshen and FC Bayern marketing board member Rouven Kasper, among others.

Key Actions
30 LONGi partnered with Berlin Marathon
Entities Involved
stock
LONGi
LONGi, the world's leading solar module manufacturer, announced a global partnership with FC Bayern Munich, enhancing its brand exposure and supporting its sustainability goals. This move is part of LONGi's strategy to expand into sports marketing and strengthen its global presence.
Importance 100.0 Sentiment 60.0
per
Zhong Baoshen
Zhong Baoshen, Chairman and General Manager of LONGi, represented the company at the launch and emphasized the shared drive for excellence between the two organizations.
Importance 60.0 Sentiment 40.0
per
Rouven Kasper
Rouven Kasper, Board Member for Marketing & Sales at FC Bayern, co-launched the partnership, highlighting the club's commitment to sustainability and renewable energy.
Importance 60.0 Sentiment 40.0
per
Charles Jiang
Charles Jiang, Vice President of LONGi, participated in the launch and discussed the company's product portfolio and commitment to reliable solar technology.
Importance 40.0 Sentiment 30.0
per
Roy Makaay
Roy Makaay, FC Bayern legend, attended the launch ceremony, adding star appeal to the announcement.
Importance 20.0 Sentiment 20.0
oth
Berlin Marathon
Berlin Marathon is mentioned as a previous sports partnership for LONGi, indicating the company's broader sports marketing strategy.
Importance 20.0 Sentiment 20.0
priv
Wood Mackenzie
Wood Mackenzie is cited as the source for LONGi's ranking as the world's No.1 solar module manufacturer, lending credibility to the company's claims.
Importance 10.0 Sentiment 0.0
priv
PV Tech
PV Tech is referenced for its 'AAA' bankability rating of LONGi, underscoring the company's financial stability and technological leadership.
Importance 10.0 Sentiment 0.0
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