Oral-B UK oral care survey
Analysis based on 9 articles · First reported Aug 06, 2026 · Last updated Aug 06, 2026
The survey and campaign are part of Procter & Gamble — Oral-B's marketing efforts to promote its products and educate consumers, potentially boosting sales of electric toothbrushes and other oral care items. The donation to Dentaid enhances Procter & Gamble — Oral-B's corporate social responsibility profile, which may positively influence brand perception.
Procter & Gamble — Oral-B commissioned a survey of 2,000 UK adults, conducted by OnePoll, revealing that only 12% consistently follow dentist-recommended oral care routines. The survey found that 63% brush for less than two minutes, 74% skip daily flossing, and 11% do not use fluoride toothpaste. The findings coincide with the launch of Procter & Gamble — Oral-B's Brush for Better campaign, which includes a nationwide dental bus tour from July to September 2026. At the end of the tour, the bus will be donated to Dentaid, a dental charity, to support its mobile dental units. The Presbyterian Health Foundation provided context on dental care access challenges in the UK. The campaign aims to increase adherence to recommended oral care habits.
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