BlissClub raises Rs 160 crore Series B

BlissClub, a Bengaluru-based direct-to-consumer athleisure brand, announced on August 7, 2026 that it has raised Rs 160 crore (approximately $19 million) in a Series B funding round led by Singularity AMC, an India-focused alternative asset manager. The round also saw significant personal capital investment from founder Minu Margeret and her partner Vidit Aatrey, who is also the founder and CEO of Meesho. Existing investors Elevation Capital and Eight Roads Ventures increased their commitments. The fresh capital will be used to expand BlissClub's product categories, accelerate its offline retail network, strengthen product development, and hire talent for its next phase of growth. Founded in 2020, BlissClub initially focused on technical activewear for Indian women and has since evolved into an omnichannel brand with more than 40 retail stores across India, and it entered the menswear segment earlier this year. The company reported a 47% rise in FY25 revenue to Rs 135.3 crore while reducing losses by 54% to Rs 20 crore. The funding comes amid growing investor interest in the D2C fashion and athleisure market, with other recent deals including Agilitas raising Rs 225 crore and Bodycraft raising Rs 120 crore from Singularity AMC.