Binance Research Gen Z TradFi Report

Binance — Binance Research, the market research arm of Binance, published a weekly market commentary titled 'Onboarding the Next Generation' on August 7, 2026. The report analyzes Gen Z's growing dominance on Binance's traditional finance (TradFi) products, including Direct Stocks, bStocks, and TradFi-Perps. Key findings indicate that Gen Z accounts for 44% of Direct Stocks and bStocks users and 45% of TradFi-Perps users, with 48% of users adopting all three products being Gen Z. The report highlights that over 90% of TradFi users are based in emerging markets, with Gen Z at 95%. It also notes that Gen Z investors start earlier, with 30% beginning during university or early adulthood, and exhibit greater financial discipline, with lower leveraged ETF usage and less frequent trading. Gen Z has contributed approximately US$80 billion in TradFi volume year-to-date, compounding at 24% month-over-month. The report positions Binance as a primary gateway for emerging market investors to access US equities, emphasizing financial inclusion.