Snapshot from Aug 24, 2026 at 07:00 UTC. For live data and tracking: View Live
Business earnings miss

On misses Q2 sales estimates

Analysis based on 6 articles · First reported Aug 11, 2026 · Last updated Aug 11, 2026

Sentiment
-20
Attention
2
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

On's shares dropped 14% in premarket trading after missing sales estimates, reflecting investor concerns about consumer demand and tariff costs. The miss also highlights broader pressure on premium sportswear brands, as seen in Adidas' recent 12% share drop after its own earnings miss.

Sportswear Retail

Sportswear brand On Holding reported second-quarter net sales of 850.3 million Switzerland — Swiss francs ($1.05 billion), missing analysts' estimate of 878.16 million francs. The miss was attributed to a tougher consumer environment and higher costs from U.S. tariffs. On executives emphasized prioritizing profitability over sales volumes, and the company raised its full-year gross profit margin outlook to at least 65% from 64.5%. On also widened its full-year net sales outlook to 3.47-3.56 billion francs on a constant currency basis. Sales growth in the Americas slowed to 13% from 17% in the prior quarter, while Asia-Pacific sales rose 54.7%. The company's U.S.-listed shares fell 14% in premarket trading. On has been gaining market share from Nike, Inc. and Adidas.

90 On Holding missed estimates
50 On Holding raised margin outlook
stock
On missed Q2 sales estimates and saw its shares fall 14% premarket, but raised its gross margin outlook and maintained strong growth in Asia-Pacific.
Importance 100.0 Sentiment -30.0
cnt
U.S. tariffs and consumer environment are cited as key factors pressuring On's sales, and the U.S. is On's largest market.
Importance 40.0 Sentiment -20.0
stock
On's continued market share gains represent competitive pressure on Nike, though Nike is not directly involved in this earnings event.
Importance 30.0 Sentiment -10.0
stock
Adidas is mentioned as a competitor losing share to On, and its own recent earnings miss led to a 12% share drop, reflecting similar industry headwinds.
Importance 30.0 Sentiment -10.0
per
As co-CEO, Allemann commented on the company's premium positioning and long-term strategy, reinforcing the focus on profitability.
Importance 20.0 Sentiment 0.0
per
As CFO, Sluis emphasized the company's commitment to full-price integrity over volume, supporting the margin outlook.
Importance 20.0 Sentiment 0.0
curr
The Switzerland — Swiss franc is the reporting currency for On's financial results, with net sales and outlook figures denominated in francs.
Importance 10.0 Sentiment 0.0
ERGEN INTELLIGENCE
Track this event live

Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.

Open Dashboard

About Ergen

Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.