Top entities: Anchanto, Demand Metric, Vaibhav Dabhade, John F. Follett, Singapore.

What category does this event fall under?

Business — classified as research report.

What is the sentiment of coverage?

Aggregate sentiment score: 10 on a -100 to +100 scale (negative = critical coverage, positive = favorable coverage).

Is this event still developing?

This is an active story, last updated Aug 12, 2026. Coverage continues to evolve.

Business research report

Anchanto Releases Omnichannel Commerce Study

Q: When did this event occur?

First reported Jul 20, 2026; last updated Aug 12, 2026.

Q: What is the market impact?

General. The study is unlikely to directly move markets but may influence enterprise technology spending decisions toward integrated commerce platforms.

Analysis based on 8 articles · First reported Jul 20, 2026 · Last updated Aug 12, 2026

Sentiment

Attention

Articles

Market Impact

General

Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

Market Impact

The study is unlikely to directly move markets but may influence enterprise technology spending decisions toward integrated commerce platforms. It highlights a gap that could drive demand for SaaS solutions like Anchanto's, potentially benefiting the company and similar providers.

E-commerce Retail Supply Chain Management

Event Summary

Anchanto, a global SaaS company, released 'The State of Omnichannel Commerce 2026/2027', a study conducted with Demand Metric. The study surveyed 408 commerce decision-makers from brands and retailers with annual revenue over USD 100 million across North America, Europe, MEA, and APAC. It identifies an 'Omnichannel Execution Gap' between perceived performance and operational reality, with only 12% describing operations as optimized, 6% having end-to-end visibility, and 55% reporting high manual effort. AI and data capabilities lead the transformation agenda (53%), ahead of cost reduction (46%). The report emphasizes that connected execution across systems, inventory, and fulfillment is the next competitive advantage.

Key Actions

70 Anchanto released study

Entities Involved

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Anchanto

Anchanto released the study, positioning itself as a thought leader in omnichannel commerce. The report may enhance its brand and attract potential clients, positively impacting its business prospects.

Importance 100.0 Sentiment 20.0

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Demand Metric

Demand Metric co-authored the study, reinforcing its research credentials in the commerce space. The collaboration may strengthen its reputation and client relationships.

Importance 60.0 Sentiment 10.0

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Vaibhav Dabhade

As CEO of Anchanto, Vaibhav Dabhade is quoted in the release, providing strategic commentary. The study may enhance his visibility as an industry leader.

Importance 40.0 Sentiment 10.0

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John F. Follett

John F. Follett, Co-Founder of Demand Metric, is quoted, lending research credibility. The study may bolster his firm's advisory standing.

Importance 30.0 Sentiment 5.0

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Singapore

Singapore is the headquarters of Anchanto, mentioned as the release location. The event has minimal direct impact on the country.

Importance 10.0 Sentiment 0.0

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