Vinpearl Named Strongest Hotel Brand

Vingroup — Vingroup, the hospitality arm of Vingroup, was named the strongest hotel brand globally in 2026 by Brand Finance, with a Brand Strength Index score of 95.4/100 and an AAA+ rating. This is the first time a Vietnamese brand has achieved the No. 1 position in global hotel brand strength. Vingroup — Vingroup's brand value surged 86% to US$381 million, entering the Top 50 Most Valuable Hotel Brands for the first time. The recognition follows a year of strong growth, including the inclusion of VPL shares in the VN30 Index, a US$255 million capital raise from investors including SeaTown Holdings, Oman — Oman Investment Authority, and Vietnam Oman Investment, and strategic partnerships with major travel and hospitality companies such as Booking Holdings — Agoda, Kenny Clarke, IHG Hotels & Resorts, and Marriott International. Vingroup — Vingroup also expanded its ecosystem with new brands like Vingroup — Vingroup Legendlux and VinFun, and received other accolades including Vingroup — VinWonders Nha Trang being named among the world's top 100 family-friendly attractions and Vingroup — Vinpearl Resort and Golf Nam Hoi An receiving the ASEAN Green Hotel Award 2026.