Uniphore launches Marketing AI platform

Uniphore, the Business AI company, launched Marketing AI, a new platform that leverages digital twins and custom small language models to enable brands to understand customers at an individual level, predict behavior, and simulate marketing outcomes before committing budget. The system continuously learns from customer interactions, improving accuracy over time. Uniphore emphasizes Sovereign AI, allowing enterprises to own their models and data, deployable in cloud, on-premises, or hybrid environments, and compliant with GDPR and HIPAA. The launch positions Uniphore as a leader in the CDP market, extending its composable approach from data layer to intelligence layer. The platform aims to shift marketing from customer data management to customer intelligence, with endorsements from International Data Corporation and Atlassian.