Apple simplifies EU App Store fees

Apple announced on August 18, 2026, a simplified commission structure for apps distributed in the European Union, following collaboration with the International — European Commission. The new terms replace the per-install Core Technology Fee with a flat 5% Core Technology Commission on digital transactions in apps distributed outside the App Store, and eliminate the initial acquisition fee and store services fee. For App Store apps using Apple In-App Purchase, the commission is set at 26%, with reduced rates of 15% for most developers through programs like the Small Business Program. Apps using alternative payment processing will pay 20%, dropping to 10% for eligible developers. Apps that link out to complete purchases will incur a 15% commission, or 10% for eligible developers. The changes also allow developers to offer Apple In-App Purchase alongside alternative payment options, subject to presentation requirements and a 12-month commitment. Apple introduced new child safety measures, including parental gates for users under 18 and restrictions on linking out for users under 13. Eligibility to operate alternative app marketplaces or distribute via the web is expanded to include companies meeting financial stability criteria, publicly traded companies, venture-funded firms, audited entities, and government or nonprofit organizations. The new terms take effect on October 1, 2026. The International — European Commission welcomed the changes and will monitor implementation. Epic Games criticized the new commission as 'junk fees' and argued it does not open up the ecosystem as required by the Digital Markets Act.