Snapshot from Aug 24, 2026 at 07:00 UTC. For live data and tracking: View Live
Events / Business / Amazon Ads AI study on Indian SMBs
Business market research

Amazon Ads AI study on Indian SMBs

Analysis based on 10 articles · First reported Aug 20, 2026 · Last updated Aug 20, 2026

Sentiment
30
Attention
2
Articles
10
Market Impact
General
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Market Impact

The study signals growing AI adoption in advertising, potentially boosting Amazon (company)' revenue as SMBs increase spending on AI-powered tools. It may also accelerate competition in the ad-tech space, benefiting AI-driven advertising platforms and streaming TV providers.

Advertising E-commerce Small business
Event Summary

Amazon (company) released a study on August 20, 2026, revealing that AI-powered advertising tools are enabling Indian small and medium businesses (SMBs) to access previously unreachable channels like streaming TV and cross-border markets. The survey of 300 B2C marketing decision-makers in India found that 87% of SMBs say AI tools have opened new advertising opportunities, 75% report AI-enabled advertising supports business growth, and 68% say AI has unlocked greater creativity. Amazon (company) reported a 77% year-over-year growth in Indian advertisers using AI tools, with SMBs generating 62% more ad creatives in Q1 2026. The study highlights Klosia, a women's ethnic wear brand, which used Amazon (company)' AI tools to turn a static listing into a video ad, reaching 80% new customers and tripling purchases when combined with Search Ads. Despite AI adoption, human oversight remains critical, with only 2% of SMBs using fully automated decisions. The research was conducted by Opinium Research on behalf of Amazon (company).

Key Actions
70 Amazon (company) released study
60 Klosia used AI tools Amazon (company)
Entities Involved
stock
Amazon (company)
Amazon (company) is the study's sponsor and a key beneficiary, as increased SMB adoption of AI tools drives ad spend on its platform. The reported 77% YoY growth in AI tool usage strengthens its competitive position.
Importance 100.0 Sentiment 70.0
cnt
India
India is the focus market, with the study highlighting SMB growth and AI adoption. This reflects a positive trend for India's digital economy and advertising sector.
Importance 80.0 Sentiment 60.0
priv
Klosia
Klosia is featured as a success case, using Amazon (company)' AI tools to create video ads and achieve significant growth. This enhances its brand visibility and credibility.
Importance 50.0 Sentiment 70.0
per
Kapil Sharma
As Director of Amazon (company) India, Kapil Sharma is a spokesperson for the study, representing Amazon (company)' strategic push into AI-powered advertising for SMBs.
Importance 40.0 Sentiment 50.0
per
Vishal Singh Sisodiya
As founder of Klosia, Vishal Singh Sisodiya is highlighted for leveraging AI tools, showcasing the practical benefits for small businesses.
Importance 30.0 Sentiment 60.0
priv
Opinium Research
Opinium Research conducted the survey on behalf of Amazon (company), providing research credibility. Its role is supportive, with no direct market impact.
Importance 20.0 Sentiment 40.0
Relationships
Amazon (company) related ↔ India
India related ↔ Kapil Sharma
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