BRICS Tourism Ministers Adopt Jaipur Declaration
Analysis based on 7 articles · First reported Aug 21, 2026 · Last updated Aug 22, 2026
The adoption of the Jaipur Declaration is unlikely to have a direct short-term impact on financial markets, as it is a non-binding framework for tourism cooperation. However, it may signal increased policy coordination and potential future investment in tourism infrastructure among BRICS nations, which could benefit tourism-related companies and economies in the long term.
Under India's chairship, the BRICS Tourism Ministers' Meeting concluded in Jaipur on August 21, 2026, with the consensus adoption of the BRICS Tourism Ministers' Communiqué 2026, also known as the Jaipur Declaration. The declaration provides a framework to strengthen tourism cooperation among BRICS member states, focusing on four thematic priorities: Artificial Intelligence and Tourism; Sustainability and Responsible Tourism; Tourism Skilling and Capacity Building; and Tourism Exchanges and Seamless Travel Facilitation. The meeting was chaired by India's Union Minister for Culture and Tourism, Gajendra Singh Shekhawat, and saw participation from nine BRICS member states, including ministerial delegations from Brazil, Iran, South Africa, and the UAE, as well as heads of delegation from China, Ethiopia, Indonesia, and Russia. The declaration recognizes the transformative potential of responsible, safe, and human-centred AI and digital technologies in tourism, and emphasizes sustainable and community-centred tourism, protection of natural and cultural heritage, tourism investment and infrastructure, and stronger people-to-people connectivity. On the sidelines, India held bilateral meetings with Brazil, Iran, South Africa, and the UAE to advance tourism cooperation. The event also included curated cultural experiences and a planned visit to Jaipur's heritage attractions.
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