South Korea & Starbucks

South Korea: South Korea is the location where the controversial marketing campaign by Starbucks Korea took place, leading to widespread public outrage and protests. The event highlighted sensitive historical issues within the country.

Starbucks: Starbucks Korea, a subsidiary of Starbucks, faced significant public backlash and a sharp decline in sales due to a controversial marketing campaign. In response, it closed all stores early for mandatory history and social sensitivity training and overhauled its marketing approval procedures.