United States & Accenture

United States: The United States is British American Tobacco's biggest market, but the current restructuring and job cuts exclude this region. US regulators' tough stance on new vape product approvals and the influx of illegal Chinese products are impacting British American Tobacco's sales and market share in this market.

Accenture: Accenture is a strategic partner firm to which British American Tobacco is outsourcing approximately 3,500 roles as part of its restructuring, indicating a potential increase in business for Accenture.

Accenture: Accenture has proposed a new campus in India with plans to add 12,000 jobs, indicating a trend of companies expanding overseas, which may accelerate due to the H-1B fee hike.

Accenture: Accenture was listed by the US government as a European business that could be targeted in response to the ongoing dispute over tech regulations.