Tether (cryptocurrency) & KuCoin

Tether (cryptocurrency): Tether (cryptocurrency) is used as the reward currency (USDT) in the KuCoin Crypto Cup, indicating its continued role as a stablecoin in crypto trading campaigns.

KuCoin: KuCoin launched the KuCoin Crypto Cup, a global trading campaign, to increase user engagement and expand its ecosystem, potentially boosting its platform activity and brand recognition.

Tether (cryptocurrency): USDT is one of the stablecoins that can be distributed via KuCoin Gift Card, potentially increasing its utility and adoption in business contexts.

KuCoin: KuCoin is the parent company enabling KuCoin Pay and the ecosystem where gift card assets are redeemed and used. The launch strengthens its ecosystem and may increase user engagement and transaction volumes.

Tether (cryptocurrency): Tether (cryptocurrency)'s USDT did not meet MiCA requirements, leading to its removal from several major exchanges in Europe, demonstrating the direct impact of the regulation on specific crypto-assets.

KuCoin: KuCoin EU has been granted MiCA authorization by the FMA in Vienna, allowing it to operate across the European Economic Area.

Tether (cryptocurrency): Tether's USDT was delisted from EU exchanges after it declined MiCA authorization, highlighting broader regulatory impact.

KuCoin: KuCoin is a competitor that has already secured MiCA approval, potentially benefiting from Binance's regulatory setback.