Lee Jae Myung & Starbucks

Lee Jae Myung: Lee Jae Myung, President of South Korea, publicly condemned Starbucks Korea's marketing campaign, expressing outrage over its 'inhumane and disgraceful conduct'.

Starbucks: Starbucks Korea, a subsidiary of Starbucks, faced significant public backlash and a sharp decline in sales due to a controversial marketing campaign. In response, it closed all stores early for mandatory history and social sensitivity training and overhauled its marketing approval procedures.