Counterpoint Research & Realme

Counterpoint Research: Counterpoint Research provided key data on the Q2 decline and forecasts a 14% full-year shipment drop for 2026, with the memory shortage expected to persist into 2027.

Realme: Realme, as part of Oppo's portfolio, is affected by the same shipment declines and strategic rationalization, with reduced entry-level offerings impacting its budget-focused brand.

Counterpoint Research: Counterpoint Research provided market data cited by Realme, confirming the overall market decline and Realme's market share increase.

Realme: Realme is the central entity; its P Series achieved best-selling status on Walmart — Flipkart and its overall market share grew despite industry decline, indicating successful product strategy and market momentum.

Counterpoint Research: Counterpoint Research provided market share data for Indian smartphones, used to illustrate the market position of the brands involved.

Realme: Realme is another brand covered under the manufacturing agreement, with production to be handled by Amber in India.

Counterpoint Research: Counterpoint Research provided the data and analysis for the smartphone market decline in India.

Realme: Realme saw strong traction in the ₹10,000-₹20,000 segment in online channels, ranking among the top two brands.

Realme: Realme increased its orders with Dixon Technologies (India) and Bhagwati Products Limited, contributing to their growth in smartphone shipments.