Omdia & Samsung Electronics

Omdia: Omdia is the research and advisory group that published the report on the European smartphone market, providing key insights and forecasts.

Samsung Electronics: Samsung Electronics was Europe's largest smartphone vendor in 1Q26, growing 3% to 12.6 million units, despite delays in some product launches.

Omdia: Omdia reported a 6% YoY decline in Q2 shipments and projected a 21% rise in average selling prices to $565 in 2026, highlighting the structural repricing of the market.

Samsung Electronics: Samsung reclaimed the top spot in global smartphone shipments with 22-24% market share, benefiting from its vertically integrated memory business and strong performance in India and the Middle East. It absorbed some cost increases but raised foldable prices in India, and its premium strategy is paying off.

Omdia: Omdia is the research and advisory group that published the report on the US smartphone market decline, providing key data and analysis for this event.

Samsung Electronics: Samsung Electronics ranked second in the US smartphone market, with shipments declining 5% due to the delayed Galaxy S26 launch, though the S26 series showed strong early traction.

Omdia: Omdia, a technology research and advisory group, published a forecast predicting a decline in XR headwear shipments in 2026, followed by growth in 2027 driven by XR glasses. This forecast provides key insights into the future of the XR market.

Samsung Electronics: Samsung Electronics is expected to make a more competitive push in the standalone XR headset segment, catalyzed by Apple's potential introduction of a more accessible Vision Pro.

Omdia: Omdia expects average smartphone selling prices to rise around 20% in 2026 to a record high.

Samsung Electronics: Samsung, a major memory supplier, benefits from higher prices but faces potential demand weakness in consumer devices.

Omdia: Analyst firm commented on AI demand being structural, not a bubble.

Samsung Electronics: Samsung is a competitor to TSMC, and TSMC's aggressive expansion and market leadership may pressure Samsung's market position, though it benefits from memory chip market recovery.