Hyundai Motor Company & Mahindra & Mahindra

Hyundai Motor Company: Hyundai Motor Company is the central entity, launching the buyback program and expanding its EV ecosystem. This initiative is expected to enhance its brand image and sales in the Indian EV market.

Mahindra & Mahindra: Mahindra & Mahindra is a competitor without a buyback program, which may affect its competitiveness in the midsize electric SUV segment.

Hyundai Motor Company: Hyundai Motor Company is expected to have 7% YoY volume growth in May 2026, but its exports are temporarily affected by exposure to the Middle East.

Mahindra & Mahindra: Mahindra & Mahindra is projected to have 15% YoY volume growth in May 2026, with discounts remaining flat.

Hyundai Motor Company: Hyundai Motor India has hiked prices due to rising costs.

Mahindra & Mahindra: Mahindra & Mahindra has also hiked prices in response to rising costs.

Hyundai Motor Company: Hyundai Motor India has hiked prices due to rising costs.

Mahindra & Mahindra: Mahindra & Mahindra has also hiked prices in response to rising costs.

Hyundai Motor Company: Hyundai Motor Company is increasing prices across its vehicle lineup in India due to rising input and operational costs, aiming to offset these expenses while minimizing customer impact. This action is expected to slightly improve its margins in the Indian market.

Mahindra & Mahindra: Mahindra & Mahindra has also announced price hikes, aligning with other automakers in response to rising costs.

Hyundai Motor Company: Hyundai is a major competitor; the deal may increase competitive pressure.

Mahindra & Mahindra: Mahindra was a previous potential partner for Volkswagen; talks collapsed over costs and culture.

Mahindra & Mahindra: Mahindra & Mahindra saw a 22% increase in dealer dispatches, totaling 56,336 units in November 2025, driven by strong utility vehicle sales.