Cai Yan
Tracked across 1 events · 6 articles · First seen Aug 24, 2026 · Last active Aug 24, 2026
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Weight-loss drugmakers Novo Nordisk, Eli Lilly, Pfizer, and Innovent Biologics are intensifying obesity awareness campaigns in China, using metro ads, gym events, and stadium promotions to circumvent restrictions on direct-to-consumer advertising of prescription drugs. China's…
Impact: As Novo's Greater China president, she is driving changes in marketing strategy to improve competitiveness.
Aug 24, 2026 · 6 articles
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