Google UK Class Action Lawsuit
Analysis based on 6 articles · First reported Apr 16, 2025 · Last updated Apr 16, 2025
The class action lawsuit against Alphabet Inc., alleging anti-competitive practices and overcharging advertisers, could lead to significant financial penalties for Alphabet Inc., potentially impacting its stock price. The ongoing regulatory scrutiny by the United Kingdom — Competition and Markets Authority also adds to the uncertainty for Alphabet Inc.'s operations in the United Kingdom.
Alphabet Inc. is facing a class action lawsuit in the United Kingdom, filed by competition law expert Or Brook on behalf of thousands of businesses, seeking up to £5 billion ($6.6 billion) in damages. The lawsuit alleges that Alphabet Inc. abused its dominant market position in online search to charge higher prices for advertisements. Specific allegations include Alphabet Inc. contracting phone makers to pre-install Alphabet Inc. Search and Chrome on Android devices, and paying Apple Inc. to make Alphabet Inc. the default search engine on iPhones, all with the intention of stifling competition. Alphabet Inc., a subsidiary of Alphabet Inc., has dismissed the case as 'speculative and opportunistic' and plans to 'argue against it vigorously.' This lawsuit follows a similar antitrust ruling against Alphabet Inc. in the United States and an ongoing investigation by the United Kingdom's United Kingdom — Competition and Markets Authority into Alphabet Inc.'s search services and advertising markets.
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