Reformation IPO priced at $15
Analysis based on 19 articles · First reported Jul 20, 2026 · Last updated Jul 31, 2026
The IPO provides Reformation with access to public capital markets, potentially fueling expansion. The pricing at $15 per share, at the low end of the expected range, may indicate cautious investor sentiment but still represents a significant milestone for the sustainable fashion sector.
Reformation Inc., a sustainable womenswear brand, announced the pricing of its initial public offering of 14,062,500 shares of common stock at $15.00 per share. The shares are expected to begin trading on the New York Stock Exchange on July 30, 2026 under the ticker symbol 'REF'. The offering includes shares from the company and selling stockholders, with underwriters granted a 30-day option to purchase additional shares. The registration statement was declared effective by the SEC on July 29, 2026. J.P. Morgan and Morgan Stanley are joint lead bookrunning managers, with Citigroup, Royal Bank of Canada — RBC Capital Markets, Guggenheim Securities, Baird, William Blair, BTIG, and Telsey Advisory Group also involved.
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