ATRenew unveils overseas strategy

ATRenew Inc. (NYSE: RERE) unveiled an upgraded overseas strategy at a launch event in China — Hong Kong on July 28, 2026. The strategy includes the launch of FoneSquare, a global B2B marketplace for pre-owned consumer electronics, and the introduction of ReRe, a new consumer brand for international markets. The first ReRe Store opened at Citywalk in Tsuen Wan, China — Hong Kong, offering recycling and retail services for consumer electronics, luxury goods, sporting goods, and hobby items. ATRenew also plans to deploy smart recycling kiosks with partners including Krista Vendy in northern Europe, JD.com in the UK, and JD Mall in China — Hong Kong. The expansion aims to replicate the success of its Chinese mainland operations and build a global pre-owned electronics circulation infrastructure.