Lee Jae Myung & Shinsegae

Lee Jae Myung: Lee Jae Myung, the President of South Korea, publicly condemned Starbucks' campaign, calling it 'inhumane and disgraceful behavior' and demanding an apology, amplifying the public backlash.

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.

Lee Jae Myung: Lee Jae Myung, President of South Korea, publicly condemned Starbucks Korea's marketing campaign, expressing outrage over its 'inhumane and disgraceful conduct'.

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, took responsibility for the controversial marketing campaign. It fired the CEO of Starbucks Korea, issued a public apology, and mandated history and social sensitivity training for its executives and employees to prevent future recurrences.

Lee Jae Myung: President Lee Jae Myung expressed outrage over the campaign, adding political weight to the controversy. His stance may influence public opinion and regulatory actions.

Shinsegae: Shinsegae operates Starbucks and is implicated in the complaint. Its chairman has apologized, and the group faces reputational and legal risks.