Shinsegae
Tracked across 1 events · 22 articles · First seen May 19, 2026 · Last active Jun 15, 2026
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Business
Impact: Shinsegae Group, which owns a majority stake in Starbucks Korea, took responsibility for the controversial marketing campaign. It fired the CEO of Starbucks Korea, issued a public apology, and mandated history and social sensitivity training for its executives and employees to prevent future recurrences.
Jun 15, 2026 · 22 articles
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Shinsegae fired CEO Son Jung-hyunStarbucks Korea 'Tank Day'...
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Shinsegae mandated trainingStarbucks Korea 'Tank Day'...
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Shinsegae issued apologyStarbucks Korea 'Tank Day'...
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