Shinsegae & Starbucks

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.

Starbucks: Starbucks, through its South Korean operation, launched a controversial marketing campaign that led to public outrage, boycotts, and a significant drop in sales. The company issued multiple apologies and initiated an investigation.

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, took responsibility for the controversial marketing campaign. It fired the CEO of Starbucks Korea, issued a public apology, and mandated history and social sensitivity training for its executives and employees to prevent future recurrences.

Starbucks: Starbucks Korea, a subsidiary of Starbucks, faced significant public backlash and a sharp decline in sales due to a controversial marketing campaign. In response, it closed all stores early for mandatory history and social sensitivity training and overhauled its marketing approval procedures.

Shinsegae: Shinsegae operates Starbucks and is implicated in the complaint. Its chairman has apologized, and the group faces reputational and legal risks.

Starbucks: Starbucks is the primary subject of the investigation and raid. The controversy has damaged its reputation and led to a sales decline, and it faces potential legal consequences.