Alphabet Inc. & Cloudflare

Alphabet Inc.: Alphabet Inc. is mentioned as one of the 'big tech platforms' that currently receives a significant portion of digital ad spend, with its search engine experiencing a trend where two-thirds of searches end without a click, highlighting the challenge Awin and ScalePost aim to address.

Cloudflare: Cloudflare is a CDN provider that ScalePost integrates with to capture AI agent fetches in real time, enabling accurate measurement of AI citations.

Alphabet Inc.: Alphabet Inc.'s Google is mentioned as a company, like Perplexity AI and OpenAI, that has been reimagining the traditional browser to allow users to execute actions directly through AI prompts. Amazon (company) has also taken steps to prevent external AI agents, including those developed by Google, from crawling its website.

Cloudflare: Cloudflare previously accused Perplexity AI of scraping websites that had opted out of AI crawlers and of attempting to circumvent website preferences, similar to the current dispute with Amazon (company).

Alphabet Inc.: Alphabet Inc. is the parent company of Alphabet Inc., which has limited Meta Platforms' access to Gemini AI models due to capacity issues.

Cloudflare: Cloudflare is mentioned as one of several major companies that implemented mass layoffs this year, providing context to the broader tech industry trend.

Cloudflare: Cloudflare, an internet traffic monitoring service, reported slight increases in connectivity in Iran after the internet shutdown.