Apple Inc. & Sony
11 shared events · Importance 3 · Last updated Jul 19, 2026
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Business
Apple Inc.: Apple raised prices on Macs and iPads to offset soaring memory costs; its stock fell nearly 5% on the announcement. The company faces potential demand slowdown but may offset with higher average selling prices.
Sony: Sony raised PlayStation 5 prices earlier in 2026, citing memory costs.
Jun 17, 2026 · 199 articles
Business
Apple Inc.: Apple is a customer of Sony's image sensors, and the venture may ensure a stable supply of advanced sensors for its products.
Sony: Sony is the controlling shareholder and lead developer of the joint venture, investing 465 billion yen. This move supports its asset-light strategy and strengthens its image sensor business, likely boosting its market position and stock.
Aug 10, 2026 · 36 articles
Business
Apple Inc.: Apple Inc. has raised prices for its iPads and MacBooks, citing similar reasons of soaring memory and storage chip costs, which highlights the broader impact of the component crisis across the consumer electronics industry.
Sony: Sony, a rival in the gaming console market, has also raised prices for its PlayStation 5 consoles, indicating a widespread industry trend of increasing costs.
Jun 25, 2026 · 6 articles
Business
Apple Inc.: Apple Inc. has raised prices on its devices due to increased memory costs, which the lawsuit alleges are a result of the defendants' anticompetitive practices. This highlights the broader impact of the alleged price-fixing on consumer electronics.
Sony: Sony has increased hardware costs, attributing it to rising memory prices, which is cited as an example of the broader market impact of the alleged DRAM price manipulation.
Jun 29, 2026 · 31 articles
International
Apple Inc.: Apple is a tech giant, not directly affected.
Sony: Sony is a tech company, not directly affected.
Jun 16, 2026 · 349 articles
Business
Sony: Sony is participating in the Prime Big Deal Days sale, offering discounts on its Bravia OLED and LED TVs, which helps drive sales for its consumer electronics division.
Oct 04, 2025 · 8 articles
Business
Sony: The BBK Electronics — OnePlus 15 could feature a Sony LYT-700 primary camera, indicating Sony as a key component supplier.
Sep 27, 2025 · 11 articles
Regulatory
Sony: Sony is accused of overcharging PlayStation 5 users in the UK for digital games and in-game purchases through its PlayStation 5 Store, facing a £2 billion class action lawsuit. The company defends its distribution model, citing security risks and a cross-subsidization strategy.
Mar 02, 2026 · 6 articles
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