Apple Inc. & Xiaomi
30 shared events · Importance 3 · Last updated Aug 21, 2026
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Business
Apple Inc.: Apple posted its strongest-ever Q2 with 55.1 million shipments, up 23% YoY, achieving a record 20% market share. It avoided price hikes during the quarter, but expectations of future iPhone price increases are supporting sell-in.
Xiaomi: Xiaomi suffered a 26% YoY shipment decline to 31.2 million units, the most exposed among top vendors to memory cost inflation due to its heavy reliance on sub-$200 devices. Its market share and profitability are under pressure.
Jul 13, 2026 · 37 articles
Business
Apple Inc.: Apple Inc. emerged as the global smartphone market leader in 2025, capturing a 20% share and recording the fastest growth among top brands, driven by strong demand for its iPhone 17 and iPhone 16 series.
Xiaomi: Xiaomi maintained its third-place position with a 13% market share, supported by steady demand in emerging markets and a balanced product portfolio.
Jan 12, 2026 · 7 articles
Business
Apple Inc.: Apple Inc. grew 9% to 8.8 million iPhones, driven by strong demand for its iPhone 17 series and wider mid-range coverage.
Xiaomi: Xiaomi retained third place despite a 15% decline in shipments due to supply-side difficulties, but its ASP grew 21%.
May 26, 2026 · 6 articles
Business
Apple Inc.: Apple Inc. has shown resilience in the premium smartphone segment, posting record revenue and expecting flat shipments in 2026 before a 5% rise next year, due to stable chip supply and strong margins.
Xiaomi: Xiaomi is projected to experience a 28% decline in full-year shipments, impacted by the severe memory chip shortage and rising costs in the low and mid-tier smartphone market.
Jun 01, 2026 · 7 articles
Tech
Apple Inc.: Apple is the primary actor, developing a proprietary AI model for China to regain competitiveness and control over its AI experience. This move could improve iPhone sales in China and investor confidence.
Xiaomi: Xiaomi, as a domestic rival, may face heightened competition from Apple's enhanced AI features in China.
Aug 14, 2026 · 21 articles
Regulatory
Apple Inc.: Apple secures regulatory approval to launch Apple Intelligence in China, its second-largest market, after partnering with local AI firms. This could drive iPhone upgrades and services growth.
Xiaomi: Xiaomi competes with Apple in China's smartphone market; Apple's AI features may pressure Xiaomi's sales.
Jul 15, 2026 · 20 articles
Tech
Apple Inc.: Apple is mentioned as a rival that develops its own chips, providing context for Xiaomi's strategy. The event does not directly affect Apple.
Xiaomi: Xiaomi is the central actor, unveiling its new Xring O3 processor and expanding its in-house chip portfolio to reduce reliance on external suppliers. This strengthens its supply chain and competitive position in premium smartphones.
Aug 24, 2026 · 7 articles
Tech
Apple Inc.: Apple is launching its flagship iPhone 18 Pro series, expected to drive significant revenue. Rising component costs may pressure margins, but the company is reportedly absorbing some costs to maintain competitiveness.
Xiaomi: Xiaomi is mentioned as one of the brands that have adjusted prices due to rising component costs, providing context for industry trends.
May 30, 2026 · 7 articles
Regulatory
Apple Inc.: Apple is mentioned as a major player in India's smartphone exports, but is not directly involved in this JV.
Xiaomi: Xiaomi is mentioned as another Chinese brand for which Dixon manufactures, but is not directly involved in this JV.
Jul 09, 2026 · 11 articles
Business
Apple Inc.: Apple is mentioned as a potential beneficiary of Alphabet Inc.'s move if it raises iPhone prices, potentially affecting market share.
Xiaomi: Xiaomi is mentioned as having reduced its shipment forecasts this year, contrasting with Alphabet Inc.'s growth target.
Aug 18, 2026 · 7 articles
Business
Apple Inc.: Apple Inc. has recently increased prices for its products like MacBooks and iPads due to rising memory costs and component shortages, highlighting a challenge that Fire-Boltt's new brand, boltt, will face in delivering affordable smartphones.
Xiaomi: Xiaomi is an established competitor in the Indian smartphone market, which boltt will be competing against, particularly in the affordable segment.
Jun 25, 2026 · 6 articles
Business
Apple Inc.: Apple Inc. is seeking US approval to buy from Yangtze Memory Technologies due to rising memory prices, highlighting the increasing demand for Yangtze Memory Technologies's products.
Xiaomi: Xiaomi is listed as one of Yangtze Memory Technologies's major customers, indicating broader market reach.
Apr 20, 2026 · 7 articles
Business
Xiaomi: The BBK Electronics — OnePlus 15 is expected to compete with similarly priced flagship smartphones from Xiaomi, indicating market competition.
Sep 27, 2025 · 11 articles
Tech
Xiaomi: Xiaomi has released its latest software version, contributing to the competitive landscape of smartphone software updates.
Oct 06, 2025 · 7 articles
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